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Terms of Service

Last updated: May 7, 2026

These Terms of Service ("Terms") govern your access to and use of the Pathbound platform, website, tracker service, MCP server, APIs, and related services (collectively, the "Services") provided by Pathbound ("we", "us", "our"). By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Services.

If you are using the Services on behalf of an organization, you represent that you have the authority to bind that organization to these Terms. "You" refers to both you individually and the organization you represent.

1. Definitions

  • "Customer" — an individual or entity that creates a Pathbound account
  • "Customer Data" — data uploaded, imported, ingested through connected sources, or generated by the Customer through the Services, including contacts, companies, events, conversations, and integration data
  • "End User" — an individual whose data is processed through the Services, including a visitor to a Customer's website where the Pathbound Tracker is deployed and a person whose record appears in a Customer's connected data source
  • "Pathbound Tracker" — the JavaScript tracking service that Customers may deploy on their websites to collect visitor event data and contribute that data to the unified customer profile maintained in the Services
  • "AI Client" — a third-party tool you authorize to connect to Pathbound's REST API or MCP server, including AI applications such as Claude.ai, Claude Desktop, ChatGPT, or Cursor

2. Account Registration and Security

2.1 Account Creation

To use the Services, you must create an account with a valid email address and accurate registration information. You must be at least 16 years old to create an account.

2.2 Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You must notify us immediately at [email protected] if you become aware of any unauthorized access to your account.

2.3 API Keys

API keys issued for your account carry the same access rights as your account credentials. You are responsible for securing your API keys and must not share them publicly. Compromised keys should be revoked immediately through the platform.

3. The Services

3.1 Platform Access

Subject to these Terms, we grant you a non-exclusive, non-transferable, revocable right to access and use the Services. Any paid plans will be governed by separate commercial terms presented at the time of subscription.

3.2 Pathbound Tracker

The Pathbound Tracker collects visitor data on your websites, including page views, behavioral events, device information, and a device fingerprint, and feeds that data into the unified customer profile maintained by the Services. By deploying the Tracker, you represent and warrant that:

  • You have a lawful basis to collect data from visitors to your websites
  • You have implemented appropriate consent mechanisms where required by applicable law (including under GDPR, the ePrivacy Directive, UK PECR, and CCPA/CPRA)
  • Your privacy policy discloses the use of the Pathbound Tracker, the data it collects (including device fingerprinting), and how that data is used
  • You will not deploy the Tracker on websites directed at children under 16

3.3 MCP and API Access by AI Clients

Pathbound exposes its data and tools through a REST API and an MCP server. You may connect AI Clients of your choice via OAuth or API key. Pathbound does not call any AI provider on its own behalf, and the Services do not embed any AI provider.

  • When you connect an AI Client, the client reads data from our API and may forward that data to an AI provider for inference. That data flow is governed by your relationship with the AI Client and the AI provider it uses, under their respective terms — Pathbound is not a party to it.
  • You are responsible for the actions taken by any AI Client you connect, including any writes performed against your Pathbound account or any external operations the client orchestrates against your connected systems.
  • Outputs produced by an AI Client from Pathbound data may be inaccurate or incomplete. You are responsible for reviewing them before relying on them.
  • You may revoke any AI Client's access at any time through your account settings.

3.4 Integrations

The Services allow you to connect third-party services (such as CRMs, support tools, email providers, communication platforms, and databases). You are responsible for complying with the terms of service of any third-party service you connect and for ensuring you have the necessary permissions to share data between Pathbound and those services.

3.5 MCP Server

The Pathbound MCP server (mcp.pathbound.ai) exposes a subset of your account's data and tools to Model Context Protocol clients (such as Claude.ai, Claude Desktop, ChatGPT, and Cursor) that you authorize via OAuth. You are responsible for the use of any MCP client you connect, including the actions taken by an AI model on your behalf, and you may revoke MCP access at any time through your account settings.

4. Customer Data

4.1 Ownership

You retain all rights, title, and interest in your Customer Data. We do not claim ownership of any data you upload, import, ingest, or generate through the Services.

4.2 License to Pathbound

You grant us a limited, non-exclusive license to use, process, store, and transmit your Customer Data solely as necessary to provide the Services, comply with applicable law, and enforce these Terms. We will not use your Customer Data for any purpose other than providing and improving the Services as described in our Privacy Policy. Pathbound does not send Customer Data to AI providers; if you connect an AI Client to Pathbound, the data flow from that client to its AI provider is governed by your accounts and contracts with them.

4.3 Data Processing

We process Customer Data on your behalf as a data processor under applicable data-protection law. Until our Data Processing Agreement is published, the processor commitments set out in Section 4.4 of our Privacy Policy apply, including documented instructions, confidentiality, breach notification within 72 hours, assistance with data subject requests, and deletion or return on termination. The DPA, when published, will supersede those interim commitments.

4.4 Data Deletion

You may delete Customer Data through the platform at any time. Upon termination of your account, or upon receipt of a written deletion request, we will delete your Customer Data within 30 days, subject to retention required by applicable law. You may request a data export before account termination.

5. Acceptable Use

You agree not to:

  • Use the Services for any unlawful purpose or in violation of any applicable law or regulation
  • Upload or transmit malware, viruses, or any harmful code through the Services
  • Attempt to gain unauthorized access to any part of the Services, other accounts, or our systems
  • Use the Services to send unsolicited commercial messages (spam) in violation of applicable anti-spam laws
  • Use the Tracker to collect data from websites where you do not have authorization to do so
  • Use AI Clients connected to Pathbound to generate content that is deceptive, harassing, defamatory, or that impersonates real persons without disclosure
  • Reverse engineer, decompile, or disassemble the Services or attempt to derive source code (except to the extent permitted by applicable law)
  • Resell, sublicense, or redistribute the Services without our prior written consent
  • Circumvent any rate limiting, security measures, or access restrictions
  • Use the Services to collect sensitive personal data (health, financial, biometric, or data about minors) unless you have obtained the required consent and legal basis

6. Intellectual Property

6.1 Pathbound IP

The Services, including all software, algorithms, user interfaces, documentation, and trademarks, are the property of Pathbound and are protected by intellectual property laws. These Terms do not grant you any rights to our intellectual property except the limited right to use the Services as described herein.

6.2 Feedback

If you provide us with feedback, suggestions, or improvement ideas, you grant us a perpetual, irrevocable, royalty-free license to use that feedback for any purpose without obligation to you.

7. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. WE DISCLAIM ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND QUIET ENJOYMENT.

WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY DEFECTS WILL BE CORRECTED. WHEN YOU CONNECT AN AI CLIENT TO PATHBOUND, ANY OUTPUTS THE CLIENT GENERATES FROM PATHBOUND DATA MAY BE INACCURATE OR INCOMPLETE — YOU ARE RESPONSIBLE FOR REVIEWING AND VALIDATING THOSE OUTPUTS BEFORE RELYING ON THEM.

8. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, PATHBOUND'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE GREATER OF (I) THE AMOUNTS PAID BY YOU TO PATHBOUND IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM AND (II) ONE HUNDRED US DOLLARS (US$100).

IN NO EVENT SHALL PATHBOUND BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, BUSINESS OPPORTUNITIES, OR GOODWILL, REGARDLESS OF THE CAUSE OF ACTION OR THE THEORY OF LIABILITY, EVEN IF PATHBOUND HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

9. Indemnification

You agree to indemnify, defend, and hold harmless Pathbound and its operators, contractors, and agents from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising from:

  • Your use of the Services
  • Your violation of these Terms
  • Your violation of any applicable law or regulation
  • Your deployment of the Pathbound Tracker without required consent or legal basis
  • Any third-party claim arising from Customer Data you process through the Services

10. Termination

10.1 Termination by You

You may terminate your account at any time through the platform settings or by contacting [email protected].

10.2 Termination by Pathbound

We may suspend or terminate your access to the Services immediately if you violate these Terms, if your account is used for unauthorized or illegal activities, or if required by law. Where possible, we will provide 30 days' notice before termination for convenience.

10.3 Effect of Termination

Upon termination, your right to access the Services ceases immediately. We will retain your Customer Data for 30 days to allow for data export, after which it will be deleted in accordance with Section 4.4. Sections of these Terms that by their nature should survive termination will survive, including Sections 4.1, 6, 7, 8, 9, and 12.

11. Service Availability

We strive to maintain reasonable availability of the Services but do not guarantee uptime. We may perform scheduled maintenance with reasonable advance notice. We are not liable for any downtime, data loss, or service interruption resulting from circumstances beyond our reasonable control.

12. General Provisions

12.1 Disputes

The parties will use good-faith efforts to resolve any dispute arising out of these Terms informally before pursuing formal proceedings. These Terms will be governed by the laws applicable at the place where Pathbound is principally based, without reference to choice-of-law principles.

12.2 Modifications

We may modify these Terms at any time by posting the updated Terms on this page and updating the "Last updated" date. We will provide at least 30 days' notice of material changes. Your continued use of the Services after the effective date of any modification constitutes your acceptance of the modified Terms.

12.3 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

12.4 Entire Agreement

These Terms, together with our Privacy Policy (and the Data Processing Agreement when published), constitute the entire agreement between you and Pathbound regarding the Services and supersede all prior agreements and understandings.

12.5 Assignment

You may not assign these Terms or any rights hereunder without our prior written consent. We may assign these Terms in connection with a merger, acquisition, sale of all or substantially all of our assets, or to a successor in interest, on notice to you.

12.6 Waiver

Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.

13. Contact Us

If you have questions about these Terms, contact us at:

  • General: [email protected]
  • Security: [email protected]
  • Privacy: [email protected]
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