Legal

Terms of Service

Effective date: March 19, 2026

These Terms of Service ("Terms") govern your access to and use of the Pathbound platform, website, tracker service, APIs, and related services (collectively, the "Services") provided by Pathbound ("we", "us", "our"). By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Services.

If you are using the Services on behalf of an organization, you represent that you have the authority to bind that organization to these Terms. "You" refers to both you individually and the organization you represent.

1. Definitions

  • "Customer" — an individual or entity that creates a Pathbound account and subscribes to a plan
  • "Customer Data" — data uploaded, imported, or generated by the Customer through the Services, including contacts, companies, events, and integration data
  • "End User" — an individual who visits a Customer's website where the Pathbound Tracker is deployed, or whose data is processed through the Services
  • "Pathbound Tracker" — the JavaScript tracking service that Customers may deploy on their websites to collect visitor event data
  • "AI Features" — functionality powered by third-party AI providers, including AI agents, customer intelligence chat, and signal detection

2. Account Registration and Security

2.1 Account Creation

To use the Services, you must create an account with a valid email address and accurate registration information. You must be at least 16 years old to create an account.

2.2 Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You must notify us immediately at [email protected] if you become aware of any unauthorized access to your account.

2.3 API Keys

API keys issued for your account carry the same access rights as your account credentials. You are responsible for securing your API keys and must not share them publicly. Compromised keys should be revoked immediately through the platform.

3. The Services

3.1 Platform Access

Subject to these Terms and payment of applicable fees, we grant you a non-exclusive, non-transferable, revocable right to access and use the Services during the term of your subscription.

3.2 Pathbound Tracker

The Pathbound Tracker collects visitor data on your websites including page views, behavioral events, device information, and device fingerprints. By deploying the Tracker, you represent and warrant that:

  • You have a lawful basis to collect data from visitors to your websites
  • You have implemented appropriate consent mechanisms where required by applicable law (including GDPR, ePrivacy Directive, and CCPA/CPRA)
  • Your privacy policy discloses the use of the Pathbound Tracker, the data it collects, and how it is used
  • You will not deploy the Tracker on websites directed at children under 16

3.3 AI Features

AI Features are powered by third-party AI providers. You may use Pathbound's built-in AI or bring your own API key (BYOK). When using AI Features:

  • Customer Data (including contact properties and event data) is sent to the selected AI provider for real-time processing
  • AI-generated outputs (including agent recommendations, drafted messages, and analysis) are provided as suggestions and should be reviewed before acting on them
  • You are responsible for reviewing and approving AI agent actions before they are executed (unless you explicitly enable autonomous mode)
  • We do not guarantee the accuracy, completeness, or appropriateness of AI-generated content

3.4 Integrations

The Services allow you to connect third-party services (such as CRMs, support tools, email providers, and communication platforms). You are responsible for complying with the terms of service of any third-party service you connect and for ensuring you have the necessary permissions to share data between Pathbound and those services.

4. Customer Data

4.1 Ownership

You retain all rights, title, and interest in your Customer Data. We do not claim ownership of any data you upload, import, or generate through the Services.

4.2 License to Pathbound

You grant us a limited, non-exclusive license to use, process, store, and transmit your Customer Data solely as necessary to provide the Services, comply with applicable law, and enforce these Terms. We will not use your Customer Data for any purpose other than providing and improving the Services as described in our Privacy Policy.

4.3 Data Processing

We process Customer Data on your behalf as a data processor. Our data processing obligations are set forth in our Data Processing Agreement (DPA), which is incorporated by reference into these Terms. Where you are subject to GDPR, CCPA, or other data protection regulations, the DPA governs our processing of personal data on your behalf.

4.4 Data Deletion

You may delete Customer Data through the platform at any time. Upon termination of your account, we will delete your Customer Data within 30 days, unless retention is required by applicable law. You may request a data export before account termination.

5. Acceptable Use

You agree not to:

  • Use the Services for any unlawful purpose or in violation of any applicable law or regulation
  • Upload or transmit malware, viruses, or any harmful code through the Services
  • Attempt to gain unauthorized access to any part of the Services, other accounts, or our systems
  • Use the Services to send unsolicited commercial messages (spam) in violation of applicable anti-spam laws
  • Use the Tracker to collect data from websites where you do not have authorization to do so
  • Use AI Features to generate content that is deceptive, harassing, defamatory, or that impersonates real persons without disclosure
  • Reverse engineer, decompile, or disassemble the Services or attempt to derive source code
  • Resell, sublicense, or redistribute the Services without our prior written consent
  • Circumvent any rate limiting, security measures, or access restrictions
  • Use the Services to collect sensitive personal data (health, financial, biometric, or data about minors) unless you have obtained the required consent and legal basis

6. Payment and Plans

6.1 Subscription Plans

The Services are offered under subscription plans as described on our Pricing page. Fees are billed in advance on a monthly basis unless otherwise agreed. All fees are stated in US dollars.

6.2 Usage Limits

Each plan includes specific usage limits (agent runs, AI operations, contacts, etc.). If you exceed your plan's limits, we may throttle or suspend certain features until the next billing cycle, or you may upgrade your plan. We will notify you before taking any action.

6.3 Free Trial

We may offer a free trial period. At the end of the trial, you must subscribe to a paid plan to continue using the Services. If you do not subscribe, your access will be downgraded or suspended. We will not delete your data for at least 30 days after trial expiration.

6.4 Refunds

Fees are non-refundable except where required by applicable law. If you are dissatisfied with the Services within the first 14 days of a paid subscription, you may request a refund by contacting [email protected].

7. Intellectual Property

7.1 Pathbound IP

The Services, including all software, algorithms, user interfaces, documentation, and trademarks, are the property of Pathbound and are protected by intellectual property laws. These Terms do not grant you any rights to our intellectual property except the limited right to use the Services as described herein.

7.2 Feedback

If you provide us with feedback, suggestions, or improvement ideas, you grant us a perpetual, irrevocable, royalty-free license to use that feedback for any purpose without obligation to you.

8. Disclaimers

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. WE DISCLAIM ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND QUIET ENJOYMENT.

WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY DEFECTS WILL BE CORRECTED. AI FEATURES PROVIDE SUGGESTIONS AND ANALYSIS THAT MAY BE INACCURATE OR INCOMPLETE — YOU ARE RESPONSIBLE FOR REVIEWING AND VALIDATING ALL AI-GENERATED OUTPUTS BEFORE RELYING ON THEM.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, PATHBOUND'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE AMOUNTS PAID BY YOU TO PATHBOUND IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

IN NO EVENT SHALL PATHBOUND BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, BUSINESS OPPORTUNITIES, OR GOODWILL, REGARDLESS OF THE CAUSE OF ACTION OR THE THEORY OF LIABILITY, EVEN IF PATHBOUND HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

10. Indemnification

You agree to indemnify, defend, and hold harmless Pathbound and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising from:

  • Your use of the Services
  • Your violation of these Terms
  • Your violation of any applicable law or regulation
  • Your deployment of the Pathbound Tracker without required consent or legal basis
  • Any third-party claim arising from Customer Data you process through the Services

11. Termination

11.1 Termination by You

You may terminate your account at any time through the platform settings or by contacting [email protected]. Termination does not entitle you to a refund of prepaid fees except as described in Section 6.4.

11.2 Termination by Pathbound

We may suspend or terminate your access to the Services immediately if you violate these Terms, if your account is used for unauthorized or illegal activities, or if required by law. Where possible, we will provide 30 days' notice before termination for convenience.

11.3 Effect of Termination

Upon termination, your right to access the Services ceases immediately. We will retain your Customer Data for 30 days to allow for data export, after which it will be deleted. Sections of these Terms that by their nature should survive termination will survive, including Sections 4.1, 7, 8, 9, 10, and 13.

12. Service Availability

We strive to maintain high availability of the Services but do not guarantee uptime. We may perform scheduled maintenance with reasonable advance notice. We are not liable for any downtime, data loss, or service interruption resulting from circumstances beyond our reasonable control.

13. General Provisions

13.1 Governing Law

These Terms are governed by the laws of the State of Delaware, United States, without regard to conflict of law principles. Any disputes arising from these Terms shall be resolved in the state or federal courts located in Delaware, and you consent to the exclusive jurisdiction of those courts.

13.2 Modifications

We may modify these Terms at any time by posting the updated Terms on this page and updating the effective date. We will provide at least 30 days' notice of material changes. Your continued use of the Services after the effective date of any modification constitutes your acceptance of the modified Terms.

13.3 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

13.4 Entire Agreement

These Terms, together with our Privacy Policy and Data Processing Agreement (where applicable), constitute the entire agreement between you and Pathbound regarding the Services and supersede all prior agreements and understandings.

13.5 Assignment

You may not assign these Terms or any rights hereunder without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of our assets.

13.6 Waiver

Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.

14. Contact Us

If you have questions about these Terms, contact us at: