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Home / Legal / Privacy

Privacy Policy

Last updated: October 19, 2026

Pathbound is operated by Individual Entrepreneur ALEKSANDR SHAMAEV, trading as Pathbound, of v. Akhalsopeli, Kharagauli region, 4802, Georgia (“Pathbound”, “we”, “us”, “our”). We run the Pathbound platform (app.pathbound.ai), this website (pathbound.ai), the Pathbound Tracker service, the Pathbound MCP server (mcp.pathbound.ai), and related services (collectively, the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect information when you use our Services.

We act in two capacities: as a data controller for data we collect about our own account holders, website visitors, and contacts who reach us directly; and as a data processor for data our customers route through the Services (contact records, company records, event streams, conversations imported from third-party systems). This policy primarily covers our controller activities. Our Data Processing Agreement governs our processor activities.

1. Information we collect

1.1 Account information

When you create a Pathbound account, we collect:

  • Email address
  • First and last name
  • Company name
  • Role/job title
  • Password (stored as a salted hash; we never store passwords in plaintext)
  • Two-factor authentication secret (TOTP) and registered passkey credentials (WebAuthn)

1.2 Customer platform data (processor role)

When our customers use the Pathbound platform, they connect data sources (CRMs, email accounts, support tools, databases, the Pathbound Tracker on their websites) and Pathbound ingests contact records, company records, event data, and conversation data from those sources into a unified customer profile. We process this data on behalf of our customers per their instructions. Our customers are the data controllers for this data and are responsible for ensuring they have a lawful basis for its collection and processing.

1.3 Pathbound Tracker data

Our customers may deploy the Pathbound Tracker on their own websites. When deployed, the tracker collects information about visitors to those websites, including:

  • Page URLs visited, page titles, and referrer URLs (credential-like values and email addresses inside the URLs are replaced with “[redacted]” before storage; the page title is stored as the page sends it)
  • Browser type and user agent
  • Screen resolution and device information
  • IP address
  • Cookies: a visitor identifier (365 days), a session identifier (1 day; a new session starts after 30 minutes of inactivity), and, once the customer identifies a visitor, an external contact identifier (365 days). In a mobile app’s webview, where cookies are not kept, the visitor identifier and the external contact identifier are also kept in the page’s local storage, for the same periods
  • A device fingerprint—a hashed combination of browser, screen, and device signals (including canvas, WebGL, and audio rendering) used to recognize returning visitors when cookies are unavailable
  • The Google Analytics client identifier from the _ga cookie, where one is present
  • The name and email address a visitor enters into a Wistia video form on the page, where one is present
  • Behavioral events (page views, clicks—including the visible text of the clicked link or button—form submissions, and custom events)
  • UTM parameters and referral source data
  • External contact identifiers passed by the customer’s own cookies, where present, used to link an anonymous visitor to a known contact

IP addresses are stored in full with the events they belong to, to support fraud prevention, troubleshooting, and rate limiting, and are kept for as long as those events (Section 6).

Our customers are the data controllers for tracker data collected on their websites. We process this data as a processor on their behalf. Customers are responsible for obtaining any consent required by law (including under GDPR, the ePrivacy Directive, UK PECR, and CCPA/CPRA) before deploying the tracker, and for disclosing the tracker’s data collection—including device fingerprinting—in their own privacy policies.

1.4 MCP and API access by your AI clients

Pathbound exposes your data through the Pathbound REST API and the Pathbound MCP server (mcp.pathbound.ai). You may authorize clients of your choice—typically AI applications such as Claude.ai, Claude Desktop, ChatGPT, or Cursor, or your own backend code—via OAuth or API key to read and (with appropriate scopes) write data through these surfaces.

Pathbound does not embed or call any AI provider on its own. We do not send Customer Data to Anthropic, OpenAI, Google, Mistral, or any other model provider. When you connect an AI client to Pathbound, the AI client reads data from our API and may then forward that data to an AI provider for inference. That data flow is governed by your relationship with the AI client and the AI provider it uses, under their respective terms—Pathbound is not a party to it.

You can revoke any AI client’s access to Pathbound at any time from your account settings.

1.5 Enrichment data

Customers can connect their own accounts with data providers (such as Apollo.io and Emailable) to enrich contact and company records. When a customer turns enrichment on, we send identifiers (such as email addresses or company domains) to that provider through the customer’s own connection and store what it returns—for example, job titles, company size, industry, publicly available professional information, or whether an email address can receive mail. We do this as a processor on the customer’s instructions; the provider’s own terms and privacy policy govern the data it holds.

1.6 Billing information

When you purchase a paid plan, payment is processed by Paddle.com Market Ltd acting as our Merchant of Record. Paddle collects your payment details directly, and we never receive or store full card numbers. Paddle passes us limited billing information—such as your name, billing email, country, and the brand and last four digits of your card—so we can manage your subscription, provision access, and keep billing records. Paddle’s own privacy notice governs its processing of your payment data.

1.7 Analytics and advertising on our own websites

On pathbound.ai and app.pathbound.ai we are the controller, and we use:

  • The Pathbound Tracker—our own product, which records the data described in Section 1.3 (including a device fingerprint) about visitors to our sites
  • PostHog (product analytics, United States)—records page views and interactions. On pathbound.ai it may also record sessions, with form inputs masked. In the app it records no sessions, and it links your activity to your account: your name, email address, role, and workspace name
  • Advertising pixels from Reddit, LinkedIn, and X—record visits so we can measure and target our ads. When you create an account, we also send Reddit and X a hashed copy of your email address, your browser user agent, your IP address (hashed for Reddit), and the identifier of the ad click where there is one, so they can attribute the signup to an ad. Reddit also receives a hashed copy of your Pathbound user id. These platforms process that data as independent controllers under their own privacy policies.

None of these tools load for a visitor in the European Economic Area, the United Kingdom, or Switzerland, and a signup from there is not reported to Reddit or X. We tell where a visitor is from the country Cloudflare, our network provider, reports for the request, and treat an unknown country the same way. For other visitors the tools load when the page opens. Under California law, the advertising pixels and signup matching may count as “sharing” personal information for cross-context behavioral advertising. To opt out, or to have us delete the data these tools hold about you, email privacy@pathbound.ai. Browser tracking protection and ad blockers also stop them from loading.

1.8 Google user data

If you connect a Gmail account, Pathbound uses Google user data only to provide the Gmail features you turn on, such as sending the email you or your AI client ask it to send. A Gmail mailbox connected since October 6, 2026 goes through Unipile, one of our sub-processors: you sign in on Google’s own page, where Unipile is named as the app asking for access, we ask for two permissions, reading mail and sending mail, and we read only conversations with people who are already contacts in your workspace. We do not use Google user data for advertising, we do not sell it, and we do not use it to train AI models. Pathbound’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

2. How we use information

We use the information we collect to:

  • Provide, operate, and maintain the Services
  • Authenticate users and secure accounts
  • Process data on behalf of our customers (as a processor)
  • Enrich contact and company records with third-party data
  • Analyze usage patterns to improve our Services
  • Send transactional communications (account verification, password resets, security alerts)
  • Comply with legal obligations

3. Legal basis for processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data based on the following legal grounds:

  • Contract performance—processing necessary to provide the Services you have signed up for (account management, platform functionality)
  • Legitimate interests—processing necessary for our legitimate business interests (security, fraud prevention, service improvement), where those interests are not overridden by your rights
  • Consent—where we rely on your consent, you may withdraw consent at any time
  • Legal obligation—processing necessary to comply with applicable laws

4. How we share information

We share personal data with the following categories of third parties:

4.1 Service providers and sub-processors

The third parties that hold or carry Customer Data for us are our sub-processors: Hetzner Online, Cloudflare, and Unipile. What each one handles and where is at pathbound.ai/subprocessors, and our Data Processing Agreement says how we give notice before we add one. Hetzner and Cloudflare host and carry the data about our own account holders and visitors as well.

These providers process data about our own account holders on our behalf:

  • Transactional email—Resend (account verification, password reset, and security notifications sent from Pathbound to account holders)
  • Product analytics—PostHog (United States), as described in Section 1.7
  • OAuth sign-in providers—Google and GitHub (used only when you choose to sign up or log in with one of these providers; the provider returns your profile information so we can create or look up your account)
  • Payments—Paddle.com Market Ltd (Merchant of Record; processes subscription checkout, billing, invoicing, and sales tax/VAT for paid plans, and receives your name, billing email, country, and payment details)

Reddit, LinkedIn, and X receive the website and signup data described in Section 1.7 as independent controllers. None of them receives Customer Data.

4.2 Customer-initiated integrations

Customers can connect third-party services through the Pathbound platform via OAuth or API key—for example HubSpot, Intercom, Apollo, Emailable, Resend, and tl;dv. The current list of supported integrations is at pathbound.ai/integrations. Customers can also configure their own external Postgres databases and external MCP servers as data sources.

When a customer connects an integration, Pathbound stores the OAuth tokens or API key for that connection (encrypted at the application layer) and pulls data from that service into the customer’s tenant on their instructions. The data flows between Pathbound and the integration provider are governed by the customer’s instructions and the respective provider’s terms. Those integration providers are sub-processors of the customer (not of Pathbound), and their own privacy policies apply to data they hold.

4.3 Legal requirements

We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Pathbound, our users, or others.

4.4 Data we process for customers

Our Data Processing Agreement sets out our obligations for all Customer Data we process on behalf of customers: instructions, confidentiality, security, sub-processors, international transfers, notice of a security incident, help with data subject requests, and deletion. It forms part of our Terms and needs no signature.

We do not sell personal data, and we never use Customer Data for advertising. The only advertising-related sharing is the website and signup data described in Section 1.7.

5. Cookies and tracking technologies

5.1 Cookies we set

CookiePurposeDurationType
access_tokenAuthentication (JWT session)24 hoursEssential
refresh_tokenKeeps you signed in24 hoursEssential
temp_2fa_tokenTwo-factor sign-in step10 minutesEssential
__Host-csrfCSRF protectionSessionEssential
__Host-oauth-binding, __Host-oauth-linkTies a sign-in with Google or GitHub to the browser that started it10 minutesEssential
webauthn_sessionPasskey sign-in step1 minuteEssential
pathbound_visitor_id, _sellably_visitor_id (legacy name)Visitor identification (Tracker, on customer sites and our own)365 daysFunctional
pathbound_session_idSession tracking (Tracker, on customer sites and our own)1 day; a new session starts after 30 minutes of inactivityFunctional
pathbound_external_contact_idLinks a visitor to a known contact once the site identifies them (Tracker)365 daysFunctional
pb_reddit_click_id, pb_x_click_idAttributes a signup to the Reddit or X ad that was clicked (our sites only)30 daysAdvertising

In a mobile app’s webview, where cookies are not kept, the Tracker also keeps pathbound_visitor_id and pathbound_external_contact_id in the page’s local storage, for the same durations.

On our own sites, PostHog and the Reddit, LinkedIn, and X pixels also set their own cookies (see Section 1.7). Their names and durations are set by those providers.

5.2 Device fingerprinting

The Pathbound Tracker uses device fingerprinting (a hashed combination of browser, screen, and device signals) to recognize returning visitors when cookies are unavailable or have been cleared. This technique does not itself use cookies but creates a statistical identifier based on device characteristics. Where required by applicable law, the Pathbound customer operating the website is responsible for obtaining the visitor’s consent before the tracker collects fingerprint data.

5.3 Opt-out

The Pathbound Tracker honors a pathbound_dnt=1 cookie. When this cookie is present, the tracker will not collect any data. Customers implementing the tracker can use this mechanism to respect visitor opt-out preferences. The tracker does not act on the browser’s Do Not Track or Global Privacy Control signals.

6. Data retention

The periods below describe what we do today. Tracker events are part of the customer’s platform data: they are not deleted automatically after a fixed period, so they are kept for as long as the customer’s workspace exists unless the customer asks us to delete them sooner. You may request deletion at any time by contacting privacy@pathbound.ai.

CategoryRetention
Account dataDuration of your account, plus 30 days after deletion
Customer platform data (processor role)Per the customer’s instructions; deleted within 30 days of account termination or written deletion request, except where retention is required by law
Tracker event dataFor the life of the customer’s workspace; deleted within 30 days of account termination or a written deletion request
Device fingerprints90 days after last use
Workspace data exportsThe download file is deleted after 7 days

7. Your rights

7.1 Rights under GDPR (EEA / UK / Switzerland)

If you are in the EEA, UK, or Switzerland, you have the right to:

  • Access—request a copy of the personal data we hold about you
  • Rectification—request correction of inaccurate personal data
  • Erasure—request deletion of your personal data (“right to be forgotten”)
  • Restriction—request that we restrict processing of your data
  • Portability—request your data in a structured, machine-readable format
  • Object—object to processing based on legitimate interests
  • Withdraw consent—where processing is based on consent
  • Lodge a complaint—with the data protection supervisory authority in your country of residence, place of work, or place of the alleged infringement (for the EU, the list is maintained by the European Data Protection Board; for the UK, the Information Commissioner’s Office)

7.2 Rights under CCPA/CPRA (California residents)

If you are a California resident, you have the right to:

  • Know—request disclosure of the categories and specific pieces of personal information we have collected
  • Delete—request deletion of your personal information
  • Correct—request correction of inaccurate personal information
  • Opt out of sale/sharing—we do not sell personal information; to opt out of the advertising sharing described in Section 1.7, email privacy@pathbound.ai
  • Non-discrimination—we will not discriminate against you for exercising your rights

We do not sell personal information as defined by the CCPA. We do not use or disclose sensitive personal information for purposes other than those permitted by the CCPA.

7.3 Exercising your rights

Self-service export. Workspace owners and admins can download their workspace’s data at any time from Settings → Data. The export is a ZIP archive of newline-delimited JSON—one file per record type, covering contacts, companies, deals, segments, form submissions, email conversations, activity history and tracked events—which satisfies the portability right above without needing to contact us. Download links expire after seven days, after which the generated file is deleted from our servers.

For every other request—including erasure, rectification and account deletion—contact us at privacy@pathbound.ai. We fulfill those manually and will respond within 30 days (GDPR) or 45 days (CCPA). If you are an end-user of a Pathbound customer’s website (i.e., your data was collected via the Pathbound Tracker), please direct your request to that customer, who is the data controller for your information; we will assist them in fulfilling your request.

8. International data transfers

Our application infrastructure operates in the United States. All data submitted to or collected through the Services—including account data, Customer Data ingested from connected sources, and tracker event data—is stored on US-based infrastructure: our self-hosted MongoDB database and Redis cache run on servers operated by Hetzner Online in Hillsboro, Oregon, and encrypted database backups are stored in Cloudflare R2. The one exception is an account a member links through Unipile, which Unipile holds in France. If you are accessing our Services from the EEA, UK, Switzerland, or other regions with data transfer restrictions, your data is transferred to and processed in the United States.

We are not certified under the EU-US Data Privacy Framework. For Customer Data, our Data Processing Agreement incorporates the EU Standard Contractual Clauses, the UK Addendum, and the corresponding Swiss amendments. EEA, UK, or Swiss data subjects may contact privacy@pathbound.ai to request information about the transfer mechanism applied to their data.

9. Security

The measures that protect the data we hold are listed on our Trust page: encryption in transit and at rest, a second factor for every account, separation between customers, access to production, logging, and backups. We have not undergone a SOC 2, ISO 27001, or equivalent third-party audit. No method of transmission or storage is 100% secure. If you discover a security vulnerability, please report it to security@pathbound.ai; our page on reporting a vulnerability says how we handle reports.

10. Children’s privacy

Our Services are not directed to individuals under 16. We do not knowingly collect personal data from children. If we learn that we have collected data from a child under 16, we will delete it promptly.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the “Last updated” date. For significant changes affecting how we process your data, we will provide additional notice (such as email notification for account holders).

12. Contact us

The controller for the data described in this policy is Individual Entrepreneur ALEKSANDR SHAMAEV, trading as Pathbound, identification number 105656718 in the Registry of Entrepreneurs of Georgia, of v. Akhalsopeli, Kharagauli region, 4802, Georgia. If you have questions about this Privacy Policy or our data practices, contact us at:

  • Privacy: privacy@pathbound.ai
  • Security: security@pathbound.ai
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